Ticket Oracle

Scenarios

Configure your event and ticket structure to model pricing outcomes.

Event & Ticket Setup

Event Name

Fixture Context optional

Attendance

Expected attendance

10010,000

Joie Stadium capacity is capped at 7,000.

⚑ Attendance capped at Joie Stadium's 7,000 capacity.

Stress scenario

Best scenario

Ticket Structure

Ticket Tiers

Total Capacity

—

Expected Sales

—

Blended Price

—

⚠ Total tier capacity exceeds Joie Stadium's 7,000 maximum. Reduce quantities to match venue capacity.

Costs & Revenue

Enter your event costs and revenue streams to calculate profitability.

Costs

Venue / Site

Talent / Artists

Production

Marketing

Staffing

Other fixed

Other Revenue

Sponsorship & other income

⬡ Membership Revenue

Membership price per member/season

Number of members

Expected member attendance affects occupancy

Home matches in season

Revenue = membership price × members, divided across home matches. Attendance affects occupancy and public inventory — it does not change membership revenue.

Additional Revenue Streams

Revenue Sources

Live Event Tracking

Tickets sold so far

Sales start date

Event start date

Event end date optional

Sell tickets during the event?

Target & Platform

Target profit margin 20%

0%60%

Review

Your pricing recommendation and profitability analysis.

Recommended Ticket Price

£—

Enter your costs and attendance to see a recommendation.

Total Costs

—

Break-even Price per public ticket

—

Break-even Tickets public tickets needed

—

Yield Per Seat

—

📡

Enter your event details and live sales data to see real-time event status.

Current Performance

Enter live event data to see performance metrics.

Recovery Targets

Enter live event data to see recovery targets.

Recommended Actions

Enter live event data to see recommended actions.

Verdict

—

Enter your event details to see a verdict.

Recommended Price

—

Break-even Price

—

Projected Profit

—

⬡ FINANCIAL SUMMARY

TAX COUNTRY

Revenue

Stadium Ticket Revenue —

—

= Total Matchday Revenue —

−

Event Costs All fixed costs for this fixture

—

= Pre-Tax Profit —

−

Corporate Tax (25% · United Kingdom)

—

Take-Home (Post-Tax)

—

ⓘ

Enter event details to see profit health.

ⓘ We recommend targeting a healthy profit margin (typically 20%+) so unexpected costs don't wipe out your profit. Tax figures are estimates only — please consult a qualified accountant or tax adviser.

Sales Sensitivity

Enter live event data to see sensitivity analysis.

↕ Revenue Bridge

How matchday revenue builds vs costs, based on projected final sales at current pace.

Total Costs Membership (guaranteed) Additional Streams Stadium Tickets Projected Profit

Attendance Scenarios

Best Case

Price

% Sold

—

Base Case

Price

% Sold

—

Stress Test

Price

% Sold

—

Enter the percentage of total capacity sold for each scenario. Ticket numbers and profit update automatically.

Price Simulator

Models full sell-through of — public tickets at the selected price. Uses the same costs and guaranteed revenue (membership + sponsorship) as the Review section. Drag the slider to test different pricing strategies.

Ticket Price

£—

£1 £200

Revenue at full sell-through

—

Profit at full sell-through

—

Sell-through to break even

—

Risk Status

—

Profit vs Public Sell-through

How profit changes as public ticket sales increase from 0% to full capacity.

Loss zone Break-even Profit zone

% Sold	Public Tickets	Total Revenue	Profit

↕ Revenue Bridge

How matchday revenue is built and how it compares to total costs.

Total Costs Membership (guaranteed) Additional Streams Stadium Tickets Projected Profit

Set section prices

›

Link to calculator

›

Review blended price

›

Check profitability

›

Export & share

Stadium Pricing

Click any section to set its price · Prices propagate to your scenario model when linked

Projected Revenue

£0

0 / 0 seats

Avg Ticket Price

£0

0% occupancy

High demand (>80%)

Medium (60–80%)

Low (<60%)

Selected

Joie Stadium — Schematic Plan View

🏟 Click any section
on the map to
edit pricing

Section	Capacity	Price (£)	Occupancy	Revenue
Total Matchday		—	—	—

📊

Enter your event details and costs to generate a commercial summary.

Modelling

Compare what-if pricing and attendance scenarios against a saved baseline. Save a scenario first, then model changes to see the financial impact.

Baseline scenario

Ask a modelling question

Football Quick Actions

Pricing

Attendance

Season Tickets

Inventory Optimisation